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The textual content which was taken from the report of the first research is on the left and codes were created inductively to seize the which means and content of every sentence. Codes might be structured, both in a tree kind (as proven within the figure) or as ‘free’ codes – with out a hierarchical structure. However, this course of will not be regarded as a easy one in every of translation. As we coded each new examine we added to our ‘financial institution’ of codes and developed new ones when essential. Every sentence had at the very least one code utilized, and most had been categorised using a number of codes (e.g. ‘children want fruit to vegetables’ or ‘why eat healthily?’). Before finishing this stage of the synthesis, we also examined all the text which had a given code applied to verify consistency of interpretation and to see whether or not extra levels of coding have been wanted. This process created a total of 36 initial codes. All adverts for wholesome stuff go on about healthy things.
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